Privacy Policy
Last Updated: January 2026
cakes2party4.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and other details you voluntarily provide through contact forms or account registration.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to track preferences and behaviour.
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources.
- Location Data: General geographic information derived from IP addresses.
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimisation
- Responding to enquiries and providing customer support
- Compliance with legal obligations and fraud prevention
- Marketing communications (where consent is obtained)
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our website (Google Analytics, similar tools).
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and betting sites to process commissions.
- Advertising Cookies: Deliver targeted content and measure campaign effectiveness.
You may opt-out of non-essential cookies through your browser settings or via our cookie consent banner. Please note that blocking essential cookies may impair website functionality.
Third-Party Links
cakes2party4.co.uk contains links to external casino and betting affiliate websites. We are not responsible for the privacy practices, content, or policies of third-party sites. We recommend reviewing their privacy policies before providing personal information. Clicking external links is at your own discretion and risk.
Your Rights
Under UK GDPR and Data Protection Act 2018: You have the right to:
- Access your personal data
- Rectify inaccurate information
- Request erasure ("right to be forgotten")
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us using the details below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or as required by law. Analytics data is typically retained for 26 months. Affiliate tracking data is retained for commission verification periods (typically 90 days). You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data breach, please contact us at:
Email: [email protected]
Website: cakes2party4.co.uk
If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.